Cookies Policy

Last Updated: March 1, 2025

Software Tailor (referred to as “we,” “us,” or “our”) uses cookies and similar tracking technologies (like pixels and web beacons) on our website to improve performance, analyze traffic, and personalize content. This Cookie Policy explains what cookies are, why we use them, the types of cookies we utilize, the third-party services that may set cookies on your device, and how you can manage or disable cookies. We are committed to handling your information in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws.

What Are Cookies?

Cookies are small text files that websites save on your computer or mobile device when you visit. These files are used to remember information about your visit. Cookies can make your browsing experience better by allowing the site to remember your actions and preferences (such as login, language, and other display preferences) so you don’t have to re-enter them whenever you return to the site or browse from one page to another.

Cookies may be set by the website you’re visiting (called “first-party cookies”) or by third-party services that the website uses for additional functionality or analytics (“third-party cookies”). For example, if our site integrates content or tools from other companies, those providers may set their own cookies. Cookies are widely used because they allow a website to function efficiently, provide important analytics to the site owner, and enable relevant advertising.

Why We Use Cookies

We use cookies to enhance your experience and to ensure our website operates smoothly. In general, our purposes for using cookies include:

Essential functions: Ensuring that our website functions properly and you can navigate and use features seamlessly (for example, remembering items in a shopping cart or enabling secure login).
Improved performance: Analyzing website performance and visitor behavior (via analytics tools) to understand which pages are popular, how the site is used, and how we can improve. This helps us make data-driven improvements to our services.
Preferences and convenience: Remembering your preferences (such as language selection or layout settings) and other choices to personalize your experience on our site. This way, you don’t have to set them every time you visit.
Marketing and advertising: Delivering personalized content and advertisements relevant to your interests. Cookies help us and our advertising partners show you marketing that is more likely to be of interest to you, and measure the effectiveness of ad campaigns.

By using cookies for the above purposes, we aim to improve our services while respecting your privacy and choices. We do not use cookies to collect sensitive personal information such as passwords, and we do not engage in any selling of personal data via cookies.

Types of Cookies We Use

We use various types of cookies on our site. Some cookies are placed by us (first-party cookies), and some are placed by third-party providers working with us (third-party cookies). The cookies on our website can be categorized as follows:

Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function and cannot be switched off in our systems. Without these, services you have asked for (such as navigating between pages, logging in to secure areas, or using a shopping cart) cannot be provided. Essential cookies do not store information that personally identifies you. We set these cookies to enable core site functionality, such as security, network management, and accessibility. Because they are crucial for basic website operation, you cannot disable essential cookies via our preference center, and consent is not required for these (under GDPR) – however, you can still block them in your browser settings (though parts of the site may not work as intended if you do).

Analytics Cookies

Analytics cookies (also called “performance cookies”) help us understand how visitors engage with our website. They collect information about how you use our site – for instance, which pages you visit most often, how you arrived at our site, and any error messages you might see. This data is aggregated and anonymized, meaning it does not directly identify you. We use this information to improve the website’s performance and user experience. For example, we use Google Analytics and Microsoft Clarity cookies to collect usage statistics and insights. These cookies may track things like how long you stay on a page, which links you click, and general geolocation data. Analytics cookies are not strictly necessary, so we will only use them with your consent where required by law. If you choose to disable these cookies, the site will still work but we will have less information to guide improvements.

Functional Cookies

Functional cookies enable enhanced functionality and personalization. These cookies remember choices you make on our site to provide a more tailored experience. For example, functional cookies may remember your language preference, region, or other custom settings and provide advanced features accordingly. They can also be used to provide services you have asked for, like playing videos or live chats, by remembering your preferences so you don’t have to reset them each time. While not essential to basic operation, these cookies greatly improve user convenience and site functionality. We strive to obtain your consent for functional cookies where required. Note that if you disable these cookies, some of these enhanced features may not function properly (for instance, you may need to re-enter preferences each visit).

Marketing Cookies

Marketing cookies (also known as advertising or targeting cookies) are used to track your online activity to help advertisers deliver more relevant ads or to limit the number of times you see an ad. These cookies remember that you’ve visited our site and may track your browsing habits and activity across other sites and services. We (and third-party ad networks or social media platforms) use marketing cookies to build a profile of your interests and show you relevant advertisements on our site or elsewhere. For example, the Facebook Pixel on our site places cookies that help us display targeted ads to you on Facebook/Instagram and measure their effectiveness. Marketing cookies involve processing personal data and thus are used only with your consent. If you disable these cookies, you will experience less targeted advertising, but you will still see generic ads.

Third-Party Cookies and Services

Some cookies on our site are set by third-party service providers that we use to enhance our website and marketing efforts. These third-party cookies are managed by external providers and are subject to their own privacy policies. We do not control the dissemination of these cookies, but we want you to be aware of them. The third-party services that may set cookies through our site include:

Google Analytics – Analytics service provided by Google that uses cookies to collect information about how visitors use our site. We use these insights to improve functionality and content. Google may set cookies such as _ga and _gid. Data collected (like IP address, device information, and usage data) is transmitted to Google and subject to Google’s Privacy Policy. You can opt out of Google Analytics (see Managing Cookies section below).
Google Webmaster Tools – Also known as Google Search Console, this service helps us understand our site’s performance in Google Search. While it primarily works through site metadata, Google may set a cookie to verify site ownership or track site traffic related to search. Any such cookies are governed by Google’s policies.
Microsoft Clarity – An analytics and user experience tool by Microsoft that may set cookies to collect data on how users interact with our site (e.g., mouse movements, clicks, scrolling). This helps us analyze user behavior through features like session playbacks and heatmaps. Data collected by Clarity is subject to Microsoft’s privacy terms.
Facebook Pixel – A tracking technology by Facebook that places cookies to collect data about your actions on our site (such as pages viewed or links clicked). This data helps us retarget ads to you on Facebook and Instagram and measure ad conversions. Information collected via the Facebook Pixel is shared with Facebook and is handled according to Facebook’s Data Policy. You can control Facebook’s use of cookies through your Facebook account settings or browser settings (as described below).
Other Third-Party Services – We may in the future partner with additional analytics providers, advertising networks, or social media platforms that use cookies or similar technologies. For example, we might use Google Ads, LinkedIn Analytics, Twitter Ads, or other tools as our services evolve. If new third-party cookies are deployed, we will update this Cookie Policy to reflect those changes. All third-party providers will be carefully vetted to ensure compliance with privacy laws, and any data collected via their cookies will be handled in accordance with their published privacy policies.

We encourage you to review the privacy and cookie policies of these third-party services to understand how they handle your data. Keep in mind that any data obtained by third-party cookies will be transmitted to the respective provider for processing. We do not share data with these providers beyond what their cookies collect through your browser. Also, we do not sell your personal information to third parties. Any sharing of data through cookies (for example, for advertising) is done only for the purposes described in this policy and with your consent where required.

Managing and Disabling Cookies

Your Consent: When you first visit our website, you will see a cookie consent notice (banner) that informs you about our use of cookies. In jurisdictions that require it (such as the EU/EEA), we will not set non-essential cookies (analytics, functional, marketing) unless you affirmatively consent by clicking “Accept” or a similar action on our cookie banner or settings. By choosing your preferences on the banner (e.g., opting in to certain categories and not others), you can control which types of cookies are active. In other regions (such as the United States), use of the site may imply consent to cookies, but you still have the ability to adjust your cookie settings as described here. We always strive to honor your choices and provide you with control over your data.

Cookie Preference Center: We provide a Cookie Consent Manager or preference settings tool on our website. This tool allows you to review the categories of cookies we use (Essential, Analytics, Functional, Marketing) and adjust your consent for each category at any time. You can usually find a link to manage your cookie preferences on our site (for example, a “Cookie Settings” link in the footer or within the cookie banner). Using this tool, you can withdraw or modify your consent whenever you wish. For instance, if you initially accepted all cookies but later change your mind, you can deselect certain categories (like marketing or analytics) in the preference center. The only exception is Essential cookies – since they are necessary for the website to work, the preference center may not allow disabling them. Changes you make in the preference center will be saved and honored by our site immediately (though you may need to refresh the page for changes to take effect).

Browser Settings: In addition to our site’s own tools, you have the option to control and delete cookies through your web browser settings. Most browsers allow you to see what cookies are set and to individually delete or block cookies for all or specific websites. For example, you can typically configure your browser to block all cookies, to only accept first-party cookies, or to notify you when a cookie is being set. Please note that blocking or deleting cookies (especially essential ones) may impact your experience on our website – for example, some pages might not function correctly, or certain preferences might not be saved on your next visit. Each browser’s process for managing cookies is different. You can consult your browser’s help documentation for precise instructions. Here are some useful links for managing cookie settings in popular browsers:

Google Chrome – See Google’s instructions on managing cookies in Chrome
Mozilla Firefox – See Mozilla’s guide on deleting and blocking cookies in Firefox
Apple Safari (Desktop) – See Apple’s instructions for managing cookies in Safari
Microsoft Edge – See Microsoft’s guide on deleting and managing cookies in Edge

If you use a different browser (or the mobile versions of these browsers), please refer to that browser’s support site for cookie management instructions. You can also visit the website AboutCookies.org for general information about how to control or delete cookies across various browsers and devices.

Opting Out of Analytics and Advertising: Beyond browser-level controls, there are other tools to opt out of specific types of cookie tracking:

Google Analytics Opt-Out: Google provides an Analytics Opt-out Browser Add-on that you can install to prevent Google Analytics from collecting information on your visits across all websites. For more details, you can visit Google’s page on “How Google uses cookies” which also provides information on how to opt out.
Interest-Based Advertising: If you want to opt out of interest-based and targeted advertising cookies (such as those from Facebook or other ad networks), you can visit industry opt-out pages like the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page. These allow you to opt out of many participating ad networks’ cookies at once. Additionally, platforms like Facebook and Google have Ad Preferences settings where you can manage your personalized advertising experience on those platforms. Please note that opting out of ad cookies does not mean you will no longer see ads, only that the ads may be less relevant to your interests.

Do Not Track and Global Privacy Control: Some browsers and extensions offer a “Do Not Track” (DNT) signal or a Global Privacy Control (GPC) signal that you can enable to communicate your privacy preference. Our website recognizes and honors GPC signals as a valid opt-out of cookies that could be considered a “sale” under CCPA/CPRA. If our site detects a GPC signal from your browser indicating that you do not want to be tracked or have your data sold, we will treat it as if you opted out of marketing cookies. Note that DNT is a voluntary browser setting and not all websites respond to it, but we are committed to respecting such privacy signals in accordance with applicable law.

We value your privacy and strive to comply with all relevant laws regarding cookies and personal data:

GDPR (EU/EEA Users): If you are located in the European Union, European Economic Area, or a jurisdiction with similar laws, we adhere to the GDPR and the ePrivacy Directive requirements. This means we will only use non-essential cookies (analytics, functional, marketing) on your device if you have given prior consent. Our cookie banner and preference center are designed to obtain and record your consent for each category of cookies. You have the right to withdraw consent at any time. Withdrawing consent will not affect the lawfulness of any processing done before your withdrawal. We also ensure that any personal data collected through cookies is processed according to our Privacy Policy and GDPR principles (such as data minimization, purpose limitation, and security). If you believe our use of cookies involves personal data and you have questions or requests regarding that data (like a request to access or erase data), you can contact us as described in the Contact Us section of this policy or refer to our Privacy Policy for more details on your rights.
CCPA/CPRA (California Users): If you are a resident of California, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) provides you with specific rights regarding your personal information. While cookies are primarily used to identify your browser or device, some cookie-related data (especially from marketing cookies) might be considered “personal information” or might be categorized as a “sale” or “sharing” of information under California law if it involves transferring data to third parties for targeted advertising. We want to be transparent that we do not sell your personal information in the traditional sense (we don’t exchange your data for money). However, the use of third-party advertising cookies (like the Facebook Pixel) could be construed as a “sharing” of personal information for cross-context behavioral advertising. We provide you with the ability to opt out of such cookie-based data sharing. If you do not want us or our partners to use cookies to share information for advertising purposes, you can disable Marketing Cookies through our cookie settings at any time. In addition, our site’s cookie banner or footer includes a "Do Not Sell My Personal Information" link or equivalent mechanism to allow California consumers to opt out of any sale/sharing of data. When you activate this opt-out, we will disable any marketing/advertising cookies on our site for your browser. We also honor Global Privacy Control (GPC) signals as mentioned above, which means if you have GPC enabled, that will be treated as a Do Not Sell/Share request without you needing to click anything. We do not discriminate against any user who exercises their privacy rights (for instance, if you opt out of certain cookies, you will still have access to our site, though some features may be limited as noted).
Other Regions: We also strive to respect privacy laws in other jurisdictions. For example, if you are in Canada, our use of cookies aligns with PIPEDA and CASL requirements; if you are in Brazil, we follow the LGPD; and so on. In essence, no matter where you are located, we aim to give you control over cookies and to handle any personal data from cookies in a lawful, fair, and transparent manner. We continuously monitor changes in privacy regulations and will update our practices and this policy as needed to maintain compliance.

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable laws. When we make changes, we will revise the “Last Updated” date at the top of this policy. For significant changes, we may also provide a more prominent notice (such as a website banner or an email notification, if appropriate). We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any modifications to this policy will constitute your acknowledgment of the changes and your agreement to abide by the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please contact us:

Email: info@softwaretailor.com
Phone: (852) 2781 3049

You can also find additional information about our overall privacy practices in our Privacy Policy (available on our website). We are here to help and will do our best to address your inquiries about how we protect your privacy while providing a functional and personalized website experience.

Cookie Policy